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Creating a Program One-Pager

When meeting with potential partners, community members or policy makers it is helpful to have a document that clearly presents your program’s information. This document should be different from the material you use to market your program to parents.

Putting together a one-page overview that captures these details is an effective way to communicate critical information. This document will help to highlight the opportunities available for youth, the outcomes being realized and the needs your program faces. It’s also a way to communicate your program information with clarity and consistency.

You will need to collect the following information for your one-page overview:

  • Types of programs offered
  • Positive outcomes seen within program
  • Program examples of engaged learning, school/community partnerships and family engagement
  • Number of children and youth served
  • Number of low income children served
  • If applicable, the number of children/youth on a wait list and resources needed to serve those youth (this helps to build the case for support)
  • Resources needed to build/sustain your program
  • Contact information for your program and director contact information

Tips for creating a powerful one-pager:

  • Keep each thought short and succinct
  • Create headings to make it easy for the reader to skim the page and understand the main points
  • Group common facts and figures together under a single heading
  • Use bullet points to organize your messages
  • Add a candid photo that exemplifies learning in action—don’t forget to include a caption with the photo along with a photo credit when necessary (make sure to get a proper photo release form signed)
  • Create a pie chart (or other visual) that communicates your funding sources along with a description of your financial needs